Two-time defending NHRA Pro Stock Champion Cagnazzi Racing today announced the appointment of
veteran motorsports executive Ken Cohn as their Senior Vice President. In this new capacity, Cohn
will oversee a multitude of areas for the Mooresville, NC based organization, including team
sponsorship, marketing, strategy, sales/business development and operations. In light of the
challenging financial environment, team owner Victor Cagnazzi sees the pro-active addition of Cohn
as a key to his company's continued success.
"As we continue to strengthen and grow our organization's business operations, we feel very
fortunate to be able to bring on board somebody with Ken's diverse motorsports background and
business acumen," said Cagnazzi. "His experience helping brands strategically utilize motorsports
marketing/sponsorship to engage passionate race fans and drive tangible business results, coupled
with a strong reputation across the motorsports industry, provides Cagnazzi Racing with a
tremendous asset that will prove to be beneficial to our organization as we look to further
distinguish ourselves in the marketplace."
Cohn brings an expertise, based on an 18-year sports sponsorship career, to Cagnazzi Racing,
highlighted by his work as a Vice President at noted sports marketing firm Millsport, as well as
three years in NASCAR's Corporate Marketing office in New York City. During that time, his
wide-ranging responsibilities have included strategic consulting, integrated marketing platform
development, asset negotiation, promotional activation and program measurement/evaluation as well
as client account management and new business development. Recently, he spearheaded Millsport's
launch of the Motorsports DBI, the agency's proprietary NASCAR, NHRA & IRL driver index capturing
fan perspectives across multiple brand-relevant attributes.
"What is most enticing about this opportunity," said Cohn, "is the ability to speak to blue chip
brands about the NHRA's immense consumer/fan engagement landscape combined with Cagnazzi Racing's
proven performance on track and unique ability to provide a best-in-class motorsports marketing
solution. I appreciate the chance to be a part of this forward-thinking organization, and look
forward to working with Victor and his entire team."
Founded in 2000, Cagnazzi Racing is a championship-winning NHRA Pro Stock Drag Racing team based in
Mooresville, NC. With an organizational commitment to excellence, they provide their corporate
partners with an overall motorsports experience designed to produce results commensurate with their
two NHRA world championships and 25 national event wins.
