At this weekend's Lucas Oil Nationals in Brainerd Minnesota Rodger Brogdon, Steve Kent and the
Charter Communications team will debut a pair of new sponsors on the teams Pontiac GXP. Since the
last stop on the NHRA Full Throttle tour the team has added new affiliations with both ATTITUDE
APPERAL and ELIMINATOR Boats.
ELIMINATOR Boats joins the team with a multi-year sponsorship agreement after team owner Steve Kent
and Rodger Brogdon met with company owner Bob Leach recently in California. ELIMINATOR Boats is
recognized as one of the largest performance boat builders in the United States, known not only for
their quality, but also their custom craftsmanship. Bob Leach's insight and leadership in the
custom and performance sport boat market has earned ELIMINATOR numerous awards and racing
championships over the last three decades, and both Brogdon and Kent welcome Bob Leach and
ELIMINATOR Boats to the team.
In other news, ATTITUDE APPAREL joins the team through Rodger Brogdon's purchase of the apparel
company from founder Bart Price. Price had mentioned earlier in the season that for personal
reasons he was going to be selling the company, ending his long standing relationship with fellow
Pro Stock racer Greg Stanfield, and stepping away from drag racing entirely to attend to matters at
home following this year's race in Sonoma.
Brogdon and Price closed the deal shortly after Sonoma and Brogdon now owns the popular T-Shirt and
apparel company that showcases it's product on the NHRA Midway at every stop on the Full Throttle
tour. "Bart worked hard to build and develop the ATTITUDE APPAREL line and it's unfortunate that
life dictated this turn of events for him, but we plan to continue what he started and work hard to
make it something even better" said Brogdon. "We've already contacted all of our suppliers and
we're looking to add even more product to the exciting line-up that we already have. I'm sure it
will take us a couple of events to make the transition but we certainly want to invite everyone to
stop by the trailer and check out the ATTITUDE APPAREL line next time you're at a drag racing
event."
As the Charter Communications team prepares for this week's event, it does so with confidence
gained on the recent western swing. Although the team went 0-3 during the swing, the 6-second run
at Denver and the continued progress that the team showed in Seattle and Sonoma tells them that
they're getting close. "We keep making progress," said Brogdon "the swing was tough, but we
continued to learn and from now to the end of the year we will continue to push this Pontiac hard.
There isn't a team in Pro Stock that started out winning races, everyone had to learn what it takes
the hard way and that's what this season is for us, a time to learn. With the addition of
ELIMINATOR Boats and ATTITUDE APPAREL we just keep getting stronger in our push to challenge the
rest of the field."
Be sure to follow Rodger Brogdon and the Charter Communications team, along with all of the racing
results for this weekend's race and every NHRA National event, on-line at http://www.dragracecentral.com, and
with television coverage both Saturday and Sunday on ESPN2. Check your local listings for broadcast
time in your area.
