SpongeTech Delivery Systems, Inc., America's Cleaning Company, has partnered with Mike Ashley
Racing and the Matco Tools Top Fuel team driven by current points-leader Antron Brown it was
announced today. The Matco Tools dragster will sport the SpongeTechR logo beginning at the third
annual Summit Racing Equipment Nationals at Norwalk, Ohio.
"We at SpongeTech are very excited to get involved with Mike Ashley Racing and the NHRA,"
SpongeTechR's COO, Steven Moskowitz said. "We feel our product and the NHRA demographics are very
complimentary to each other. Our marketing focus is such that we want to reach the 'do-it-yourself'
car care product user, and we feel this is a perfect fit. We are looking forward to seeing the
SpongeTechR logo in high-speed action on Antron Brown's dragster and capitalizing on his
performance."
The SpongeTech's sponges are specially configured with an outer contact layer and an inner matrix,
the latter of which comes pre-loaded with specially formulated soaps and wax that are released when
the sponge is soaked and applied to a surface with minimal pressure. The current SpongeTech product
line is designed for car, pet, child and home care.
"SpongeTech is a fantastic product that fits in perfectly with the NHRA demographic," Ashley said.
"NHRA fans are hands-on people and fans that clean their own vehicles will love the product. Like
our race team, SpongeTech is a company that is growing very quickly and they have taken an
aggressive marketing approach; it's a great fit for our racing culture. If you watch ESPN or Major
League Baseball games, you've seen SpongeTechR a lot lately and our goal is to help the
SpongeTech's product line continue to grow."
Ashley, a three-time NHRA Funny Car winner, including the prestigious U.S. Nationals in 2007, will
return to professional competition this fall in a second MAR Top Fuel dragster as he attempts to
become just the 15th driver in NHRA history to win races in both Top Fuel and Funny Car. The
Ashley-owned Matco Tools dragster leads the NHRA Top Fuel standings and has not ranked lower than
second this season. Brown has two wins, three runner-up finishes and four No. 1 qualifying awards
this season. The Matco Tools car also has earned low elapsed time and top speed of the meet honors
five times in 11 races this season.
SpongeTech Delivery Systems is a company which designs, produces, and markets unique lines of
reusable cleaning products for Car Care, Child Care, Home Care and Pet Care usages. These
sponge-like products utilize SpongeTech's proprietary, patent (and patent-pending) technologies and
other technologies involving hydrophilic (liquid absorbing) foam, polyurethane matrices or other
ingredients. The Company's sponge-like products are pre-loaded with specially formulated
ingredients such as soap, conditioner and/or wax that are released when the sponge is soaked and
applied to a surface with minimal pressure. SpongeTech is currently exploring additional
applications for its technology in the health, beauty, and medical markets. SpongeTech Delivery
Systems, Inc. intends to globally brand its Company as America's Cleaning Company(TM).
Headquartered in Brownsburg, Ind., Mike Ashley Racing fields the Matco Tools Top Fuel dragster
driven by Antron Brown. MAR proudly represents racing partners Matco Tools, Lend America, DirecTV,
Toyota, SpongeTech Delivery Systems, Ringer's Gloves, GoFast! Sports, Goodyear, FRAM, Autolite,
Impact! Racing, Connexions Sports and Entertainment, and Forward Sports Marketing (FSM).
Mike Ashley Racing supports Autism Awareness through their support of the Hyperbaric Therapy
Center. A 2007 Centers for Disease Control report found that 1 in 150 children in America today
have an autism spectrum disorder (ASD), and an estimated 1.5 million Americans and their families
are now affected. Autism is a national health crisis, and Mike Ashley Racing is working to help
educate the public about ways they can get involved. Visit the Heal Autism Now website for more
information about how you can get involved at http://www.healautismnow.org
