NORWALK, Ohio -- Vice President of Marketing, Aaron Polburn, announced Buell motorcycles has become the "Official Street Bike" of IHRA, and sponsor of the Summit Super Series presented by Pontiac and Buell.
"This is Buell’s first venture with IHRA Motorsports," stated Polburn. "We’re excited to be working with Buell at both national events and the Summit SuperSeries.
Beginning in 2002, The Summit SuperSeries presented by Pontiac and Buell will crown a true IHRA Sportsman (bracket) World Champion for the first time in drag racing history. In addition to a $150,000 prize package that includes cash and a 40th Anniversary Pontiac Grand Prix GTP, the world champion and winner in each of the five Summit SuperSeries divisions receive a Buell motorcycle.
Polburn announced Buell will display and demonstrate their products at IHRA National Events and develop programs with other Clear Channel Motorsports properties, including Supercross, Arena Cross and "Monster Jam".
"This is Clear Channel synergy at its finest," added Polburn. "Clear Channel
Motorsports and IHRA are committed to developing new and innovative marketing
platforms for Buell motorcycles."
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