The first big "did you know" for this week has to be, did you know that, by this time next week, we’ll know who the new series sponsor is for the NHRA? Monday, December 3rd is the day, the ESPN Zone in Anaheim, California is the place and the sponsor is, well, I don’t know. Sure, there have been lot of rumors floating around, but NHRA and the sponsor have done a very good job of keeping this announcement a secret. And that’s the way it should be. Let everyone speculate and take their best guess, but, until next Monday, we really won’t know for sure who it will be. I do know this, NHRA has been working on this sponsorship and the announcement for a long time and there will be some major things presented at the press conference. And, as NHRA heads into its next fifty years, all of the announcements will be for the good of the sport. Now, as the off-season moves along, or, more correctly, as it trudges along, there are some interesting things taking place. The word I get is that, yes, Toyota will be involved in drag racing next year and not just in the import series. Word has it that there will be some Toyota factory involvement in the Funny Car class in 2002. Now that would be huge. But, like the NHRA sponsor, until this thing is for real, I won’t speculate on anything else, or on which team or teams may be involved….Did you know that, if Toyota does come aboard, that this will not be the first time that there have been funny car bodies made by companies other than "the big three?" Chuck Etchells, Tim Grose, Vern Moats, John Collins and several others all ran Datsun, or Nissan bodied cars years ago. Vern even won a couple of national events and set the national record with his back in 1983. Now, if you can recall the sponsor of that car or who Vern’s partner was at that time, you can go to the head of the class. Anyway, if a company like Toyota should get involved, it will be a very good thing for drag racing.
The Federal Mogul folks announced today that they would not return as the series sponsor for the NHRA sportsman racers in 2002. They will, however, continue to pay low qualifying money at the divisional events as well as put an increased contingency program into effect. While the low qualifier program wasn’t spelled out in their release, I am told that it will be higher than it was this year and that’s good news. As I mentioned earlier this year in a column, the sportsman racers have nothing to worry about as far as their future with NHRA goes. The organization will continue to run the cars at all national events and will fund the program at or above the level that is was this year. Of course, we’d love to have the FM folks remain, but they’ve got some corporate restructuring to do and, for now, we should thank them for some very nice years of promotional and financial support. Watch for a new sponsor, at least for the divisional races, to be announced soon, maybe as early as next week.
Watch for at least one, major sponsor announcement a week immediately following the
NHRA announcement on Monday. There are at least three that I know of, and all could
be huge. By the way, if you’ve got some money, I mean Funny Car kind of money, and
want to be on the side of the car that will get guaranteed exposure on television
every week next year, give me a call. I can’t tell you who it is, but it’s one of
the truly unique opportunities out there. As they say, serious inquiries only. Oh,
by the way, it’s not Hamm’s Beer Datsun ZX and it’s not on the Moats and
Allison BB/FC….Can’t wait ‘til next week.
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