Drag Race Central - NHRA
Thu, 11 Oct 2001, 10:43 PM

K & N Filters becomes Title Sponsor of Historic NHRA Winternationals at
Courtesy of NHRA Communications

GLENDORA, Calif. -- Pomona K & N Engineering, an industry leader in manufacturing air filters for automotive, motorcycle and industrial markets, has reached a three-year agreement with the National Hot Rod Association (NHRA) to become the title sponsor of the prestigious NHRA Winternationals, Bob Wagner, NHRA vice president of sales and business development, announced today.

The 42nd annual K & N Filters Winternationals will be held Feb. 7-10, at historic Pomona Raceway, in Pomona, Calif. The $2 million race, which will be televised by the ESPN network, is the season-opener for the 23-event NHRA Drag Racing Series for 2002.

"We're very excited to put K & N Filters' name on this historically significant NHRA event," said Nate Shelton, president and chief marketing officer for K & N Engineering. "This is a tremendous opportunity for us to take our relationship with the NHRA to the next level. Being NHRA's first race of the year, there's always great excitement surrounding the event. We've been involved in drag racing on many levels for the past years, but this is the first time K & N has been involved with a national event and we're certainly looking forward to it."

The commitment increases K & N's involvement with the NHRA. In addition, K & N Filters provides primary team sponsorship for Andrew Cowin's Top Fuel dragster as well as the Pro Stock Motorcycle campaigned by Steve Johnson.

"It's gratifying to see K & N Filters expand their involvement with the NHRA by becoming the title sponsor of one of our most historic and prestigious events," said Wagner. "They have continued to show their support for NHRA Drag Racing through their sponsorship of drivers in a variety of categories, from Top Fuel to Pro Stock Motorcycle. With the great support provided by K & N Filters for this event, we're confident that the K & N Filters Winternationals will continue its status as one of the most anticipated motorsports events in the industry."

K & N Engineering, Inc., with headquarters in Riverside, Calif., has been the innovative leader in air filter technology since 1963, serving the needs of the automotive, motorcycle, marine, industrial and military markets. K & N equips about 80 percent of all off-road racing vehicles and dominates the world of Formula One, as nine of 12 teams currently use K & N air filters.

Headquartered in Glendora, Calif., the NHRA is the primary sanctioning body for the sport of drag racing in the United States. It presents 24 national events through its NHRA Winston Drag Racing Series. The NHRA has more than 80,000 members nationwide and more than 140 member tracks. The NHRA-sanctioned sportsman and bracket racing series' provide competition opportunities for drivers of all levels. The NHRA develops the stars of tomorrow by offering the NHRA Federal-Mogul Drag Racing Series, NHRA Summit Racing Series, NHRA Summit Import Drag Racing Series and the NHRA Street Legal Program. The NHRA also offers the NHRA Castrol GTX Jr. Drag Racing League for youths ages 8 to 17.

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