Wed, 25 Feb 2026, 13:56 PM Drag Race Bracket Bonanza Builds on Peak Performance in 2026

Courtesy of Abby Werner-Woodward, Werner Communications

DALLAS --- Last year PEAK ramped up their already strong fan engagement presence by joining Drag Race Bracket Bonanza (DRBB), the free bracket game for drag racing fans, as title sponsor for the Route 66 Nationals and World Finals editions of the game as well as sponsor of the race recap email distributed to thousands of players throughout the DRBB season. In 2026 PEAK will continue DRBB sponsorship of the Chicago NHRA national event presented by PEAK and add DRBB sponsorship of the NHRA Texas Fall Nationals. In addition to the PEAK Performance email sponsorship PEAK will be providing 30 PEAK Top Fuel dragster die-casts as additional prizes for top finishers in the DRBB regular season.

“The support and engagement DRBB received last year from PEAK and the #PeakSquad was fantastic for our players,” said DRBB creator Elon Werner. “They had complete ownership of the Route 66 Nationals in Chicago on and off the track and the PEAK Performance post-race emails were our most impactful digital program for our thousands of players. Expanding the program to include Dallas as well as offering additional prizes for regular season player success will only make playing Drag Race Bracket Bonanza more fun for our players. PEAK will continue to be able to communicate with new and established fans through DRBB.”

PEAK has offered prize packs to the top five overall finishers from the Chicago race the past two seasons and that program will be expanding to include the Texas Fall Nationals. The #PEAKSquad league is one of the most active in the DRBB player universe. Through coordinated social media posts that include participation from John Force Racing driver Jack Beckman as well as other PEAK social media influencers the engagement with drag racing fans is next level.

“Drag Race Bracket Bonanza’s community are some of most engaged fans of the sport,” said Brian Bohlander, director of marketing - Sports & Partnership, Old World Industries (OWI). “The #PEAKSquad community thrives when we give them ways to get involved, and DRBB is the perfect platform to do that. The energy, the competition and the creativity make Drag Race Bracket Bonanza a natural fit for the PEAK brand and we’re excited to continue to grow together year after year.”