The acquisition brings together Accutime's proven timing accuracy with Trackside's modern digital operations, which include point-of-sale systems, ticketing systems, and more. Together, the two companies will provide the drag racing industry's first fully integrated timing + ticketing + race management ecosystem. The acquisition and integration are being guided by Jason Kennedy, Chief Technology Officer of Trackside Systems, who brings more than 20 years of enterprise IT and software engineering experience. Kennedy's years of experience as a road racing promoter led to the creation of Trackside after identifying major technology gaps in motorsports operations. He's overseen its growth into the industry's most modern race-operations platform. Kennedy now directs the technical strategy behind the integration of Accutime and Trackside.
Sarah Kennedy oversees company operations, customer experience, and organizational development at Trackside Systems. With a background in business operations and process optimization, she plays a key role in scaling Trackside's support infrastructure, training programs, and customer-facing initiatives. Sarah supports the modernization efforts that will guide the combined Accutime + Trackside platform into the future. "The PRI Show is where the racing community comes together, so we're looking forward to catching up with our current customers to show them what we've been developing while also meeting potential customers to tell them what we're all about," Sarah Kennedy said. "Attendees will see how the combined platform simplifies operations, reduces failure points, enhances racer and spectator experience, and delivers a complete end-to-end workflow, from race registration and payments to live timing and digital time slips."
"This is an exciting time for Trackside Systems and we're eager to share our progress with everyone at PRI," Miller said. "Trackside has invested heavily in strengthening both the Trackside and Accutime product lines, including a fully stocked dedicated warehouse for key components, an expanded field-service fleet, and a rapidly growing team undergoing extensive Accutime training. These efforts ensure a highly capable, responsive, and professional support experience for racetracks worldwide. Future enhancements, modernization initiatives, and expanded capabilities will be guided directly by track operators, ensuring both systems continue evolving in ways that meaningfully improve operations, reliability, and racer satisfaction. This was Accutime's 30th anniversary season, but we feel like we're just getting started with the exciting developments we have coming down the line."
For PRI Show updates from Trackside Systems and Accutime Timing Systems, visit www.Facebook.com/TracksideSystems and www.Facebook.com/AccutimeTimingSystems.
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