Search for in
NHRA LODRS IHRA NHRDA Drag News Photos
Tue, 9 Mar 2010, 08:38 PM

Hedges & Company Retained by NHRA to Assist with Database Marketing Initiative
Courtesy of NHRA Communications





GLENDORA, Calif. -- With the intent of better reaching and servicing its fan base, NHRA has retained the services of Hedges & Company, a database marketing agency in Hudson, Ohio, to assist the world's largest motorsports sanctioning body with a comprehensive database marketing initiative in 2010.

"We've launched our database marketing initiative in order to better communicate with NHRA fans and to add value for our sponsors and partners," said Gary Darcy, senior vice president, sales and marketing, NHRA. "Aligning our efforts with Hedges & Company makes perfect sense given their extensive knowledge and success in database marketing and the drag racing marketplace."

Hedges & Company will assist NHRA in organizing its extensive internal databases with the goal of creating an actionable marketing database to extend the variety of touch points NHRA currently has with its various customers and constituents," said Jon Hedges, principal of Hedges & Company "We're excited to be working with NHRA and bringing the latest database marketing technology and predictive analytics to motorsports."

Hedges & Company is a full service database marketing, market research and strategic planning firm specializing in motorsports and the automotive industry, headquartered in Hudson, Ohio. The company offers email marketing, database marketing, direct mail and customer list management solutions, as well as mailing lists through its subsidiary Enthusiasts Direct. For more information, log on to HedgesCompany.com or EnthusiastsDirect.com.





NHRA: 10 Most Recent Entries [ top ]

Apr 02- NHRA National Dragster will Temporarily Shift to a Free-to-All Digital Magazine
Apr 02- NHRA Announces Revised E3 Spark Plugs Pro Mod Drag Racing Series Schedule
Apr 02- Revised 2020 Mickey Thompson Tires Top Fuel Harley Series Announced
Apr 02- Revised 2020 SamTech.edu NHRA Factory Stock Showdown Schedule Announced
Apr 02- NHRA Releases Revised Schedule for 2020 Mountain Motor Pro Stock Exhibitions
Apr 01- NGK Spark Plugs NHRA Four-Wide Nationals Postponed to Sept. 18-20
Mar 25- NHRA Announces Revised Schedule for Mello Yello Drag Racing Series
Mar 24- Balogh, Beard, Enriquez, Hill, Meyer and Minor Inducted to the International Drag Racing Hall of Fame
Mar 16- NHRA Postpones Season for at Least 30 Days
Mar 16- Samtech.edu NHRA Factory Stock Showdown Ladder Change and 4-wide Competition

Copyright ©2020 AUTOSALES INC, dba Summit Racing Equipment
Ready to take your order at 1-800-230-3030 | Customer Service 1-800-517-1035