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Maple Grove and Coca-Cola Extend Agreement
Sat, 17 Oct 2009, 08:02 AM
Fans who attend events at Maple Grove Raceway will be able to continue quenching their thirsts with Coca-Cola products.

The track and soft drink company have reached an agreement in which Coke products will be the exclusive soft and energy drinks of Maple Grove Raceway through the 2015 season.

"It's huge having two of the three prestige accounts in Berks County, along with the Sovereign Center," said Coca-Cola district sales manager Jim Arndt, "especially for another seven years. We've worked great together and I'm looking forward for another seven years."

Coca-Cola has been involved in drag racing for years. Full Throttle energy drink, a Coke product, is the title sponsor for the NHRA's top series.

"This makes the triangle complete with the Full Throttle Drag Racing Series, the NHRA and Coca-Cola continuing as the official pourer of Maple Grove Raceway," said Maple Grove vice president/general manager Lex Dudas.




Courtesy of Evan Jones



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