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NHRA Drivers doing Sounds of Coca-Cola
Tue, 13 Oct 2009, 10:52 AM
Coca-Cola has long been committed to creating
fun ways to engage the racing fan base, and recently filmed an
entertaining video featuring NHRA drivers Chef Nicky, Antron Brown, Clay
Millican, Cory Mac, Steve Johnson, Hector Reyna, Andrew Hines, Eddie
Craywick and NHRA personality Jessi Combs, who are helping to generate
interest in the brand's latest promotion, "Sounds of Coca-Cola."
Coca-Cola is known for some of the world's most iconic advertising and is
turning to Facebook to find the stars of its next big commercial. The
Company is taking an unconventional approach to casting the new
high-profile spot, offering NHRA fans and people from around the world the
opportunity to audition by submitting short videos through an application
available only on Facebook through this Thursday, October 15. The new
commercial, called "Sounds of Coca-Cola," will feature people
demonstrating their own renditions of the distinct sounds that occur every
time they enjoy a Coca-Cola.
The video with the drivers can be seen here:
http://www.youtube.com/watch?v=UF4ol5nClEs and more info on "Sounds of
Coca-Cola" can be viewed here: http://pitch.pe/26712. I've also included
the embed code for the video below and hope it makes for a fun post for
your readers. Thanks and let me know with questions.
Courtesy of George Fiddler
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