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Beckman, McClenathan to Run Valvoline Engine Guarantee Schemes in Chicago
Thu, 4 Jun 2009, 11:40 PM
In support of its unprecedented engine guarantee announced this week, Valvoline is working with its NASCAR and NHRA teams to build awareness with consumers and support high school vocational programs this fall.

Three different teams will take to the track this weekend with special Valvoline Engine Guarantee paint schemes. In the spirit of the "guarantee," the teams need only to qualify for their respective races for Valvoline to commit educational materials in the amount of $300,000, coinciding with the 300,000-mile engine guarantee available to registered consumers.

The special paint schemes will be featured on Reed Sorenson's No. 43 Sprint Cup car at Pocono (Pa.) Raceway, and Jack Beckman's Funny Car and Cory McClenathan's Top Fuel dragster at the NHRA event in Joliet, Ill.

The Valvoline Engine Guarantee is the latest innovation by the iconic racing sponsor. Consumers can register their vehicle at Valvoline.com, use Valvoline motor oil regularly, and they can guarantee their engine - up to an industry-shattering 300,000 miles. Detailed benefits and limitations of the Valvoline Engine Guarantee are available at Valvoline.com.

"The common theme for our Valvoline Engine Guarantee and vocational programs is great car care," said Rob Clendening, Valvoline brand manager. "Consumers can register for a 300,000 mile guarantee, and now our race teams can guarantee $300,000 for vo-tech classrooms."

About Valvoline
Valvoline, a brand of Ashland Inc. (NYSE: ASH), has been serving American motorists longer than any other motor oil. The Valvoline family of products includes Eagle One appearance products, Car Brite car restoration products, Zerex antifreeze, SynPower performance products, Pyroil automotive chemicals and MaxLife products created for higher-mileage engines. With more than 800 locations throughout the United States, Valvoline Instant Oil Change is a leader in serving the quick lube market.




Courtesy of Judy Stropus



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