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Mon, 10 Dec 2018, 14:46 PM

Industry Veteran Steven Cole Joins Straightline Strategy GroupTEASER:
Courtesy of Whitney Stringer

McLEANSBORO, Ill. -- Industry veteran Steven Cole has joined Straightline Strategy Group (SSG) as Senior Vice President of Marketing and Sales. SSG are the owners of the Parts Plus, NHRA Top Fuel Dragster driven by Clay Millican.

Cole brings over 25 years of marketing experience to SSG, with the past 20 years exclusively in motorsports with NHRA, IHRA, NASCAR and IndyCar. Cole will be handling corporate marketing efforts with SSG Partner, Scott Gardner.

"I am thrilled to have Steve Cole join our team. Having worked with him in the past, I am confident that he is going to make an immediate and far-reaching impact for our company and clients," said Gardner.

Prior to joining SSG, Cole worked for John Force Racing as Vice President, Sales. Prior to that, Cole served as a Senior Director of Sales at the International Hot Rod Association as well as at Action Performance Companies, Inc., as the Senior Vice President of Marketing, Advertising and PR. In addition, he has prior experience working in professional sports marketing agencies and player management groups within NFL, NHL, and minor league baseball.

Cole has a BS degree in Marketing from Niagara University. He is married to wife Leslie with two children, Tyler and Olivia.

"I am very excited about partnering with SSG to build the future of professional racing from our amazing line-up of drivers to the incredible marketing platforms we have to offer" said Steve Cole.

Cole will work primarily out of his southern California office in addition to attending national touring series events.

The Straightline Strategy Group is a marketing and management company specializing in the operations of professional drag racing entities. The company is committed to practicing corporate social responsibility for its actions, and through its activities, with the goal to positively affect society, consumers, employees, and other stakeholders.

For more information about SSG visit their website at

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