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Wed, 24 Sep 2003, 06:17 PM

Hartman Motorsports Partners With KnockOut Talent
Courtesy of Tara Healy

To Debut Top Fuel Dragsters Featuring Icon Rocker – Steve Miller Band

JOLIET, Ill. -- Hartman Motorsports, in association with KnockOut Talent, announces a promotional partnership spotlighting the legendary Steve Miller Band and the recently released 22-song album, “Young Hearts – Complete Greatest Hits,” surrounding the 3rd Annual CARQUEST Auto Parts NHRA Nationals being held September 25-28 in Joliet, Illinois.

Both team-owned Hartman Motorsports Dragsters, driven by the NHRA record-holding husband and wife team, Rhonda Hartman-Smith and John “Bodie” Smith, will feature bold graphics showcasing the renowned artist and recognizable Pegasus logo while retaining major signage for the teams primary sponsors, FRAM Filters and Prestone Products. The “his and her’s” Dragsters will be unveiled to the public on Wednesday, September 24th at 1:00 PM at the Chicago Mack Sales and Service Inc., the largest Mack Truck dealership in the United States, located in Summit, Illinois.

Consumer promotions surrounding the program include giveaways and drawings for autographed Steve Miller Band merchandise, literature and “Young Hearts – Complete Greatest Hits” CD’s to be distributed onsite at the Chicago Mack dealership and the Route 66 Raceway throughout the NHRA race weekend. The “grand prize” includes an authentic autographed Steve Miller Band guitar valued at $5,000 that will be raffled off on Sunday, September 28 at the Hartman Motorsports souvenir trailer located onsite at the Route 66 Raceway. Winners do not need to be present to win provided they include contact information.

Capitol Records, in conjunction with KnockOut Talent, will support the program with aggressive regional advertising in the Chicago area featuring Dragster footage and sound bites from the new album, which was recently released on September 16th. The album honors the artistry of the Steve Miller Band and includes a twenty-two-song collection featuring two giant hits, “Livin’ in the USA” and “Abracadabra,” that were never included on any previous compilation. This collection is the first to trace the artist's complete 35-year affiliation with Capitol Records and is available in record stores nationwide.

“We are so excited about partnering with KnockOut Talent and working with a headliner like the Steve Miller Band,” comments Rhonda Hartman-Smith. Hartman-Smith continues, “Both John and I are big fans and are excited to promote the artist and the new “Young Hearts” album to race fans nationwide. This is the first promotional partnership for Hartman Motorsports and we look forward to working with Capitol Records and KnockOut Talent.”

"Steve Miller's music captures the excitement of the all-American sport of drag racing, and Capitol Records is pleased to team with Hartman Motor Sports and the National Hot Rod Association," says Rick Camino, Capitol Records Senior Director of Marketing. "We look forward to additional partnerships with the motor racing community in the future."

Hartman Motorsports is a family owned and operated automotive race team competing in the Top Fuel category of the National Hot Rod Association’s (NHRA) POWERade Drag Racing Series. Virgil Hartman is the team owner/tuner; daughter Rhonda Hartman-Smith drives the team’s primary car (FRAM Filters Top Fuel Dragster) and son-in-law John “Bodie” Smith drives the second team car (Prestone Products Top Fuel Dragster).

KnockOut Talent produces high-impact motorsports programs with well-known artists including Motley Crue, Meat Loaf, George Thorogood and Black Label Society.

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