Thu, 31 Oct 2002, 12:45 PM Eagle One to Conclude NHRA Team Sponsorships

Courtesy of Barry Bronson, Valvoline Communications

Eagle One has chosen not to renew the contract with NHRA Pro Stock class driver/owner Ron Krisher. The move comes as Eagle One has begun to pursue more of a product-specific marketing strategy that emphasizes other elements of the marketing mix besides sponsorship. We've enjoyed our relationship with Ron Krisher and thank him for representing Eagle One so capably in NHRA. We wish Ron and the team good luck in 2003.

Eagle One also has chosen to end its sponsorship with the Vance and Hines NHRA Pro Stock Motorcycle class team and rider Matt Hines for the same reason. We wish him good luck as he pursues a fourth NHRA Pro Stock Bike title in 2003.

Eagle One is the appearance products division of The Valvoline Company and is based in Carlsbad, CA.

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