Thu, 18 Jul 2013, 13:36 PM Edwards and K&N Join Forces for Western Swing

Courtesy of Mike Edwards Motorsports

Finishing up the new wrap.

Mike Edwards will again don a new look for the Western Swing through Denver, Sonoma, and Seattle, as the 2009 NHRA Pro Stock champion will bring back the graphic design to recognize his partnership with K&N Filters.

"Working with K&N continues to be a great partnership on and off the race track," Edwards said. "Our marketing partnership has grown during that time and for the third year we have put together a program to fly the company colors."

This year it is a bit different as Edwards and his Chevy Camaro will have the recognizable K&N logo on the side of the car starting this weekend in Denver, and then continue in Sonoma and Seattle with the final race being the NHRA stop in Brainerd.

"Mike Edwards Motorsports is proud to be associated with such a reputable company and be a major component in K&N's strategic plan of marketing its products in the drag racing arena."

The Chevy Camaro will be decked out with the K&N logo prominent on the door, with the company's distinct color stripes, all on a black canvas provided by 1320 Wraps by Fineline. Edwards will also carry Penhall, Interstate Batteries, and I Am Second as associates.

"We are excited to be a bigger part of the Mike Edwards Motorsports this year," said Tony Yorkman, K&N Sports Marketing Manager. "Being in the primary position for some of the biggest races of the season has the K&N family anxious to see the new livery that the team will be running the next four events.

"Mike is a big part of what K&N is doing. He not only helps us with brand awareness but he is a major component of the research and development program that has helped to improve K&N's line of products used on the track every week.

Rendering of the new look.

"With Mike's abilities, a great car and the group of guys he has supporting him, we are confident we will see the K&N logo in the winner circle a few times in the coming weeks."

Edwards has the same hopes for the new look. "We will hit Denver with the new design and plan to carry K&N to a couple winner's circles as we head west. As a team we are excited to do this for K&N and want to do them proud on the West Coast."

Edwards enters this weekend's Mopar Mile-High Nationals fresh off his fourth victory of the season in Norwalk, a top the Pro Stock points standings, and as the only driver to clinch a spot in the NHRA Countdown To A Championship playoff.

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