Mon, 05 Nov 2012, 09:24 AM E3 Spark Plugs Named Official Spark Plug of NHRA

Courtesy of NHRA Communications E3 Glow Plus Official Glow Plug of NHRA

GLENDORA, Calif. -- NHRA announced today that E3 Spark Plugs will become the official spark plug and official glow plug of NHRA beginning in 2013. As part of the multi-year agreement, E3 Spark Plugs will be designated as the "Official Spark Plug of NHRA" and E3 Glow Plugs the "Official Glow Plug of NHRA."

E3 Spark Plugs has been involved for a number of years and have long seen the value of association with NHRA," said John Siragusa, senior director of sales and business development, NHRA. "We are excited to have E3 Spark Plugs increase their involvement in the sport by becoming an official sponsor."

The official sponsorships will afford E3 the opportunity to incorporate the official logo in advertising, promotions, point-of-purchase materials and on packaging for each designated product. On site, E3 will enjoy presence at all NHRA Mello Yello Drag Racing Series events beginning in 2013 including signage, inflatables, and advertising through NHRA's multimedia outlets, and commercial inventory in the ESPN2/ESPN2HD broadcasts.

"We at E3 are very excited to be the official spark plug and glow plug of NHRA. Our customers and the NHRA fan are all about power and performance, something we understand completely", said Todd Arey, president of E3 Spark Plugs. "We are committed to helping them achieve those goals, and it is with great enthusiasm that E3 Spark Plugs partners with the National Hot Rod Association, the clear global leader in championship drag racing."

Backed by a five year, 100,000-mile warranty, E3 Spark Plugs, with its DiamondFIRE side-wire electrode, projects the combustion spark in a way that more quickly ignites the air/fuel mixture thereby creating a significantly faster and larger flame kernel. In effect, this burns more of the available fuel, resulting in increased combustion efficiency for improved power and fuel economy with reduced emissions. E3 Spark Plugs are now available for most automotive, small engine and powersports applications at automotive and home improvement retail stores nationwide. E3 Glow Plugs are being introduced at the SEMA show in Las Vegas this week. Formore information and complete test results, visit www.e3sparkplugs.com.

NHRA: 10 Most Recent Entries [ top ]

Feb 10- Wally Parks 75th Anniversary Appreciation Fund Part of $27 Million Overall Purse
Feb 08- NHRA Summit Racing Jr. Drag Racing League Releases 2026 Schedule
Feb 07- Huge List of Legends Set to Appear at Amalie Motor Oil NHRA Gatornationals
Feb 05- NHRA and Legends Global Extend Merchandise Partnership Ahead of 75th Anniversary Season
Feb 04- Doug Foley Announces Addition of Ron Douglas as Consultant to Foley Lewis Racing Top Fuel Team
Feb 04- Tickets Now on Sale for NHRA's Debut at U.S. 131 Motorsports Park and Rockingham Dragway
Feb 04- Reed, Zetterström to Share Driving Duties of Reed Trucking & Excavating Top Fuel Dragster
Jan 29- NHRA to Honor Iconic John Force in 2027 with "50 Years Of Force"
Jan 28- Top Fuel All-Star Callout Returns to Open NHRA's 75th Anniversary Season at Gatornationals
Jan 28- John Force Racing Announces Crew Chiefs for NHRA's 75th Anniversary Season