Fri, 13 Nov 2009, 09:06 PM Harley-Davidson Motor Company Extends Official Status of NHRA

Courtesy of NHRA Communications Naming Rights on Sportsman Motorcycle Series

GLENDORA, Calif. -- NHRA officials announced today that Harley-Davidson Motor Company has extended both its official program with NHRA and its title sponsorship of the NHRA Harley-Davidson Sportsman Motorcycle Series through the 2012 season. Harley-Davidson, the only major U.S.-based manufacturer of motorcycles, became the official motorcycle of NHRA and title sponsor of the popular NHRA Harley-Davidson Sportsman Motorcycle Series in 2006.

"When we first signed this deal three years ago, it was the first of its kind for Harley-Davidson," said Gary Darcy, senior vice president of sales and marketing, NHRA. "Since that time, Harley-Davidson's interactive display at NHRA Full Throttle Drag Racing Series events have become a destination attraction for our fans. It allows Harley-Davidson to engage NHRA fans and provide them the opportunity to be a part of the Harley-Davidson experience."

Harley-Davidson first entered NHRA in 2004 with the Screamin' Eagle/Vance & Hines team. Since that time, Harley-Davidson and the Screamin' Eagle/Vance & Hines team have claimed four NHRA Full Throttle world championships, including three consecutive with rider Andrew Hines (2004-'06) and last season's title with Eddie Krawiec.

"We're proud to continue our relationship with the NHRA as its Official Motorcycle and excited to maintain our outreach to its diverse and dedicated fan base," said Harley-Davidson Racing Manager Anne Paluso. "Harley-Davidson's multiple championships in NHRA Pro Stock Motorcycle racing are part of a long and proud history of motorcycle racing and performance. Our official sponsorship enables us to tell that story and provide a taste of the Harley-Davidson experience to NHRA fans."

Since 2007, Harley-Davidson's interactive display in Nitro Alley, NHRA's fan interactive area on-site at NHRA Full Throttle Drag Racing Series events, has been one of the featured attractions for fans of all ages. The display engages NHRA fans into the Harley-Davidson experience through product displays, fun activities for all ages, and a special dyno-drag racing simulator using V-Rod motorcycles.

As part of the agreement, NHRA and Harley-Davidson will continue to partner in giving away a Harley-Davidson Motorcycle at select events on the NHRA Full Throttle Drag Racing Series tour.

The NHRA Harley-Davidson Sportsman Motorcycle Series is contested in four of NHRA's seven divisions within the NHRA Lucas Oil Drag Racing Series. The sponsorship provides Harley-Davidson with the opportunity to extend its brand across the country through NHRA's sportsman racing community.

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