Sat, 27 Oct 2007, 09:36 PM GIECO Becomes Marketing Partner with NHRA

Courtesy of NHRA Communications

LAS VEGAS -- GEICO, the fastest-growing auto insurance company in the United States, has signed a multi-year marketing partnership with the NHRA (National Hot Rod Association), officials from the world's largest motorsports sanctioning organization announced today during a press conference at The Strip at Las Vegas Motor Speedway.

As part of the agreement, GEICO will receive multiple exposure and promotional opportunities at NHRA POWERade Drag Racing Series events. The GEICO Gecko, the company's popular mascot and advertising icon, will be a familiar figure roaming the NHRA Manufacturers Midway. The GEICO Trackside Entertainment Team will entertain spectators during appropriate breaks in the racing action. In addition, GEICO will receive display space and have television advertising rights.

"We are pleased to welcome GEICO into the family of NHRA sponsors," said Gary Darcy, vice president of sales and marketing, NHRA. "We look forward to working with GEICO to help identify new customers and provide a great platform for its marketing strategies that provides access to our avid NHRA POWERade Drag Racing Series fans."

Also as part of the marketing partnership, GEICO will continue its primary sponsorship of Karen Stoffer's Pro Stock Motorcycle team.

"We are huge supporters of this drag racing organization," said Kirk La, assistant vice president of underwriting and PowerSports for GEICO's Virginia Beach regional office. "Our Pro Stock Motorcycle drag racer Karen Stoffer was a great addition to the GEICO team, so we are really looking forward to becoming more involved with the NHRA and their loyal fans."

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