Fri, 24 Nov 2006, 07:07 AM
New Wireless Services from Digital Orchid Now Available to NHRA Fans
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Courtesy of NHRA Communication
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GLENDORA, Calif. -- NHRA announced today that it has launched the first phase of its mobile storefront for NHRA fans to
access a growing library of NHRA wallpapers, ringtones and interactive applications.
More than 20 NHRA specific wallpapers, including the traditional NHRA oval as well as other vintage
NHRA logos, along with ringtones for a fuel car launch and idle, among others, are now available
for download at www.nhra.com. Both wallpapers and ringtones are being offered to consumers for a
flat rate of $1.99 each.
"The launch of NHRA's mobile storefront delivers motorsports fans a new option for downloading
NHRA's unique content to their cell phones," said Nour-Dean Anakar, president and COO of Digital
Orchid. "Part of that offering will be access to real-time applications that provide NHRA fans with
unprecedented mobile access to POWERade Series news, stats and results - an offering that
emphasizes Digital Orchid's commitment to helping our partners get their content to the mobile
market."
NHRA and Digital Orchid, the leading mobile content developer for wireless media, entered a
multiyear partnership last season to provide NHRA fans with mobile application options for their
cell phones.
NHRA and Digital Orchid also are working together to develop real-time data applications from NHRA
POWERade Series events, including results, news, points, track audio, statistics, screen savers and
driver profiles.
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