Thu, 17 Mar 2005, 05:13 PM GREAT STUFF Joins Pedregon Racing as Major Associate Sponsor

Courtesy of David Harris Dow Chemical Enters the World of Professional Drag Racing

INDIANAPOLIS -- GREAT STUFF, the No. 1 brand of insulating foam in the world, has signed a multi-year agreement to join Pedregon Racing as a major associate sponsor.

Cruz Pedregon, driver of the Advance Auto Parts Monte Carlo, and Tony Pedregon, pilot of the Q Racing Monte Carlo, will have the GREAT STUFF logo prominently located on their NHRA POWERade Drag Racing Series Nitro Funny Cars as well as on other team elements.

GREAT STUFF, manufactured by The Dow Chemical Company, is an insulating foam sealant used to make the home more comfortable and energy efficient. Available at all home improvement and hardware stores, using GREAT STUFF to fill the gaps, cracks and holes around the home is a quick and easy project for both seasoned and new do-it-yourselfers."

"Our sponsorship of Cruz and Tony allows us access to our core audience of racing enthusiasts," said Jeff Fancher, global brand manager for GREAT STUFF. "Plus, partnering with the Pedregon team empowers us to tap into the emerging Hispanic market and educate their fans about the importance of making the home more comfortable and energy efficient. Not to mention, with the Pedregon record, we are associating the GREAT STUFF brand with fan favorites and proven winners."

Cruz Pedregon agreed, "A lot of drag racing fans out there are do-it-yourselfers. I think it's a perfect match for GREAT STUFF, as drag racing fans are some of the most loyal in all of sports. We welcome them to Pedregon Racing."

"NHRA fans are also GREAT STUFF customers," said Tony Pedregon, 2003 NHRA POWERade Drag Racing Series Nitro Funny Car World Champion. "When you look at the demographics of the GREAT STUFF consumer and that of the NHRA, they are very similar."

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