Sat, 22 Oct 2005, 12:49 PM Okuma Named Official Machine Tool of NHRA

Courtesy of NHRA Communications

LAS VEGAS -- Okuma America, a world-class leader in machine tool technology and manufacturing, has been named the Official Machine Tool of the NHRA it was announced today by NHRA officials during a press conference at The Strip at Las Vegas Motor Speedway.

The official marketing partnership is the first for Okuma in NHRA Championship Drag Racing. The commitment increases Okuma's presence in NHRA. The company also is the primary sponsor for Bill Miller's Top Fuel team. In addition, Okuma is an active sponsor for a NASCAR race team.

"We believe the lessons learned from the application of advanced machining technology to the production of high endurance, high reliability racing engines give Okuma machine tools a competitive edge in the market," said Larry Schwartz, Okuma president. "That's why we're very excited about our partnership with the NHRA."

As part of the exclusive, multi-year agreement, NHRA is providing Okuma with multiple exposure opportunities through a variety of NHRA marketing platforms, including NHRA-produced publications and track signage at each NHRA POWERade Series event. In addition, Okuma will have the opportunity to use the NHRA mark in its advertising and promotional campaigns.

"We are pleased to welcome Okuma America as a valued official sponsor of the NHRA," said John Covarrubias, vice president of sales and business development, NHRA. "We are looking forward to providing Okuma with optimum marketing value by helping them identify more potential customers through their association with the NHRA."

Okuma America is based in Charlotte, N.C. The company, which was founded in 1898 in Nagoya, Japan, is a world leader in CNC (computer numeric controls) and machining technology. For more information about Okuma, please see okuma.com.

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