Fri, 21 Mar 2003, 09:49 PM Suzuki Renews as Official Motorcycle and ATV of NHRA

Courtesy of NHRA Communications

GLENDORA, Calif. -- Suzuki, a leading manufacturer of motorcycles, all-terrain vehicles, automobiles and outboard motors worldwide, has renewed its sponsorship as the Official Motorcycle and ATV of the NHRA, it was announced today.

As part of the multi-year agreement, Suzuki will supply the NHRA with motorcycles and all-terrain vehicles for use during the 23-race NHRA POWERade Drag Racing Series and the 45-race Lucas Oil Drag Racing Series, five owned-and-operated facilities, the seven geographical divisions for sportsman competitors, and the NHRA Safety Safari.

"We are very pleased that Suzuki extended their official status with the NHRA," said Bob Wagner, NHRA vice president of sales and business development. "For more than two decades, Suzuki has been an integral part of the success of the NHRA's Pro Stock Bike category. Renowned champions like Matt Hines, Angelle Savoie and Dave Schultz rewrote the NHRA record books while riding a Suzuki. With their continued support, the NHRA is anticipating even greater achievements with the competition on the track and with future initiatives in marketing and advertising."

Suzuki has been involved with NHRA championship drag racing for more than 20 years. A majority of competitors in the NHRA's Pro Stock Bike category compete on Suzuki motorcycles, including many of the past series champions.

"We're very enthusiastic about maintaining our position as the Official Motorcycle and ATV of the NHRA," said Mel Harris, vice president of Suzuki's motorcycle and marine division. "Through our official sponsorship with the NHRA we have been able to expand Suzuki's presence and brand recognition throughout the automotive marketplace and beyond. As the NHRA's popularity continues to rise, we are excited about the new prospects its success will bring."

The NHRA features Pro Stock Bike competition at 15 POWERade Drag Racing Series events and annually hosts the K&N Filters Pro Bike Klash, a lucrative bonus program for a select group of riders, contested at the Mac Tools U.S. Nationals at Indianapolis Raceway Park.

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