Tue, 4 Dec 2001, 08:28 AM Pro Welcomes POWERade as NHRA Series Sponsor

Courtesy of Mike Lewis

Indianapolis -- The Professional Racers Owners Organization (PRO) welcomes the POWERade brand of the Coca-Cola company as the title sponsor of the NHRA Drag Racing Series beginning in 2002.

"We look forward to meeting the POWERade team and building the type of close relationships we enjoyed with the R.J. Reynolds team over the past 27 years," said PRO President Bob Vandergriff, Sr. " This business is all about relationships and we applaud NHRA's ability to build long-term relationships with key business partners."

The NHRA POWERade Drag Racing Series will reward the 2002 Top Ten drivers with an increased points fund with Top Fuel and Funny Car champions earning $400,000 each, and the Pro Stock champion receiving a bonus of $200,000. Points awards have been increased for all Top Ten positions in all three PRO categories.

"The increased points fund will directly reward our members for their season-long support of the NHRA POWERade Series and POWERade's pre-race promotions will draw more fans to our 23 national events," added Vandergriff. "That's great news for team owners, track operators and our corporate sponsors."

NHRA announced a five year agreement with ESPN a year ago and that relationship has already produced a remarkable 60% increase in home viewers of NHRA programming. The new five-year series sponsorship agreement with POWERade will accelerate NHRA's growth and recognition as a powerhouse in the American sports marketplace.

"(NHRA President) Tom Compton just gave us all an early Christmas present," closed Vandergriff.

(PRO represents the interests of some 50 NHRA Top Fuel, Funny Car and Pro Stock team owners.)



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