Tue, 11 Nov 2025, 16:26 PM Noonan Race Engineering acquires InsideTopAlcohol

Courtesy of Will Hanna

DEER PARK, Texas - 24 and a half years after starting InsideTopAlcohol.com, founder Will Hanna has reached a deal with Renee Noonan of Noonan Ultimate Race Engineering to acquire the rights to the website and social media branding. Hanna cites other business interests requiring his focus and wanted the brand to continue with the right person at the helm.

"I took a new job a couple of years ago that really requires my full attention Monday-Friday," said Hanna. "I'm still involved in racing as a tuning consultant/crew chief on several cars, but was not able to be involved with the website and social media end as much as I used to be. It took me a while to get my head around the idea of handing it off to someone else, but that's what it needs to continue."

"Our tech questions and classifieds are still very active," added Hanna. "I knew if the right person took it over, it will continue to grow and help promote the Top Alcohol classes among others."

Renee Noonan, who leads Noonan Race Engineering, a world leader in billet engine technology and performance innovation, expressed her enthusiasm about continuing the platform's legacy while modernizing its reach and impact.

"InsideTopAlcohol has always been the heartbeat of this category, a place where racers, tuners, and fans could come together around their shared passion for Top Alcohol racing," said Noonan. "Our goal is to honor the legacy Will built while re-imagining what's possible for the next generation. We're combining the depth of racing knowledge that's always made this community special with new tools, smarter coverage, and technology that puts racers first."

"The classifieds and tech discussions are a big part of that community," Noonan added. "They'll continue to grow as we build a more connected space for racers to share, learn, and stay ahead of the game."

"This isn't just a handover, it's the start of a new chapter for InsideTopAlcohol," Noonan said. "Where racing passion meets innovation, and the voice of the racer drives the story. We look forward to rebranding and relaunching in readiness for the 2026 racing season."

The acquisition aligns with Noonan's ongoing mission to blend advanced engineering with digital innovation, bringing fans, teams, and builders closer to the heart of competition. Under Noonan's leadership, InsideTopAlcohol will evolve into a modern platform featuring interactive race coverage, racer-driven stories, and expanded classifieds designed for the next era of drag racing.

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