O'FALLON, Mo. -- Little compares to the sensory overload that standing between a pair of fire-breathing National Guard ADRL entries on the starting line delivers, but beginning in 2010, the Aeromotive Fuel Systems Thunder Zone will make that experience a reality for dozens of Aeromotive distributors, customers and fans.
"We want to use the Aeromotive Thunder Zone as a promotional reward for our regional distributors and customers," Aeromotive Director of Marketing Jesse Powell explains. "It'll be part of the royal treatment for a day at the track to get them excited about Aeromotive and ADRL drag racing."
Additionally, Aeromotive has been named the official fuel system for the National Guard ADRL and company founder and president Steve Matusek is busy readying a new car to periodically compete in the series.
"For us, it's about being involved in kind of a grassroots movement," Powell says. "We love the true heads-up racing that the ADRL promotes and how it is attracting new racers and fans to the series. We see the ADRL creating new drag racing enthusiasts, which is something other forms of racing seem to have forgotten about."
The Aeromotive Thunder Zone will debut Mar. 12-13, at the Safety-Kleen Dragpalooza VI in Baytown, Texas, and will be prominently featured at each of the 10 scheduled events for the 2010 National Guard ADRL Tour.
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