GLENDORA, Calif. --
Wed, 24 Apr 2013, 20:35 PM
Rocky Brands and NHRA Continue Promotional Relationship
Courtesy of NHRA Communications
NHRA announced today it has entered into an agreement with Rocky Brands for promotional rights at
select NHRA Mello Yello Drag Racing Series events in 2013. As part of the agreement, Rocky Brands
will have display space at select events and the right to conduct a national promotion.
The national promotion will be centered on the final race of the NHRA Mello Yello Drag Racing
season, the Automobile Club of Southern California NHRA Finals at Auto Club Raceway at Pomona, Nov.
7-10. Rocky Brands will utilize advertising, promotions, and point-of-sale materials at
approximately 2,500 retail locations to support the national promotion. Details on the promotion,
including how fans can sign up and participate, will be announced in the near future.
"Rocky Brands is excited to be involved with the NHRA for the fifth straight year," said Seann
Anderson, Sponsor Manager, Rocky Brands, Inc. "The NHRA fan is a key component to our involvement
with the sport. Just like our Rocky funny car driver Matt Hagan, the fans are hard-working people
that like to play hard. Our products complement that lifestyle."
Rocky Brands has been involved in NHRA since 2009 in a variety of capacities including on-site
displays, national promotional sweepstakes and as a team sponsor. Earlier this year, Rocky
Footwear & Apparel signed a multi-year sponsorship with Don Schumacher Racing that will feature
primary sponsorship at select events on 2011 NHRA Mello Yello world champion Matt Hagan's funny
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