Search for in
Fri, 5 Dec 2008, 06:46 PM

National Sports Marketing Publication Recognizes IHRA's Potential
Courtesy of IHRA Communications

IHRA Poised for Growth

NORWALK, Ohio -- Street & Smith's SportsBusiness Journal has released the results of its annual SBJ/SBD Reader Survey, and the results of one question in particular tell the story of IHRA's future prospects.

In the category "Motorsports property best positioned for growth," the International Hot Rod Association finished fourth in the balloting. This question took into consideration all motor sports sanctioning bodies in all forms of racing across the globe. IHRA finished ahead of NASCAR, World of Outlaws, SCCA, Grand Am Series and Formula 1 to name a few.

"SportsBusiness Journal is the Bible when it comes to sports marketing, sponsorship, research and media," IHRA director of communications Michael Perry said. "Their poll reinforces what we at the IHRA World Headquarters have known for some time.that we are in a very unique, very beneficial position to really build something special. While it's nice to be recognized for our potential, we're looking forward to being recognized for our results as well. That day is coming very soon."

According to the publication's mission statement, "Street & Smith's SportsBusiness Journal is a weekly publication that provides the critical news and information sports industry leaders need to compete, negotiate and succeed. Every issue features coverage of the deals, trades, contracts and boardroom power plays that shape the rapidly-changing sports industry."

"The business is changing and we are in a great position," IHRA president Aaron Polburn said. "We have many flexible sponsorship opportunities available for corporations to take advantage of, and I expect IHRA to have non-traditional companies get involved as well as traditional racing-related manufacturers. We have a number of unannounced deals already in place and are looking to build on what we feel is a very strong roster of sponsors and marketing partners. This is a very exciting time to be involved with IHRA Drag Racing."

IHRA: 10 Most Recent Entries [ top ]

Nov 18- Immokalee Regional Raceway to Host 2016 Summit Racing Equipment Pro-Am Tour Season Opener
Nov 18- Orlando Speed World Joins IHRA Member Track Family
Nov 18- 400 Thunder Moves to Globally Recognized IHRA Sanctioning
Nov 18- IHRA to Modify Summit SuperSeries Championship Format
Oct 23- Summit Racing Equipment Sportsman World Finals Returns to Memphis in 2016
Oct 21- Summit SuperSeries Crowns Bracket Racing World Champions at the IHRA World Finals
Oct 21- Nitro Jam Racers Take Center Stage and Celebrate a Successful 2015 Season
Oct 20- IHRA Unveils 2016 IHRA Drag Racing Series Schedule
Oct 12- Champions Crowned at the Summit Racing Equipment World Finals
Oct 12- Finale Tops the IHRA Record Books at Memphis International Raceway

Copyright ©2015 AUTOSALES INC, dba Summit Racing Equipment
Ready to take your order at 1-800-230-3030 | Customer Service 1-800-517-1035