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NHRA LODRS IHRA Drag News Photos
Fri, 21 Dec 2001, 10:49 AM

Von Smith and Jensen Car Audio Sign Multi-year Marketing Package
Courtesy of Bobby Bennett/Harley Communications





OAK RIDGE, Tenn. -- The duo of Von Smith and Jensen Car Audio couldn't have found a better playground to showcase their product than the NHRA POWERade Championship Drag Racing Series. With that in mind, the two parties recently agreed on a multi-year marketing program within the Top Alcohol Funny Car ranks. Smith will once again compete for the class championship as well as a NHRA Division 2 crown.

The return of the company that utilizes the slogan that suggests, "If it's too loud, then you're too old," was the shot of positive adrenalin that Smith, 38, of Oak Ridge, Tenn., needed to contend for the 2002 points chase.

"This is a tremendous boost for our team," explained Smith, who has won numerous IHRA Funny Car titles and most recently an NHRA Federal Mogul Funny Car national event title in Pomona, Ca. "Jensen has shown that they are with us for the long haul and we intend to provide them with marketing program to reward them for their faith in us.

"Jensen is a natural fit for drag racing and VSR intends to take their promotions to the next level. When you have a company that suggests loudness is where you need to be, I couldn't think of a sport that better exemplifies that mode of thinking."

Jensen is certainly pleased to be a part of the Smith operation, but they are very much interested in partners for possible cross-marketing opportunities, which could only serve as a positive for the NHRA POWERade series. Companies interested in joining on this marketing program are encouraged to e-mail Jensen's Larry Meador at lmeador@recoton.com.

Smith is not going to rule out a possible graduation to the nitro ranks, advising "Don't bet against it happening."

"Bigger and better things are in the future for us," continued Smith. "That is certainly on the agenda, but it is not going to happen overnight. I will say that we are looking very serious at that as an option."

Smith's freshman season in Federal Mogul Funny Car was a prosperous one with a fifth place finish in the national points standings and a runner-up in the Division 2 chase.

For more information on the fine product line of Jensen Audio, visit their awesome website at www.jensen.com.



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