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Thu, 5 Dec 2002, 09:27 PM

NHRA Announces Unprecedented Television Coverage
Courtesy of NHRA Communications

For the NHRA Summit Sport Compact Drag Racing Series in 2003



GLENDORA, Calif. -- The National Hot Rod Association (NHRA) announced, today, its television coverage for the 2003 NHRA Summit Sport Compact Drag Racing Series. In 2003, ESPN2 will be the exclusive home to the 10 NHRA Summit Sport Compact Drag Racing Series national event racing shows and the new 13-episode "NHRA-XtremeFest" series.

"Simply put, NHRA Summit Sport Compact Drag Racing Series' television package is unmatched by any other sport compact series in the country," said Gary Darcy, vice president of marketing at NHRA. "The television has been split up to allow ample coverage of both the competitive racing side and the lifestyle elements giving us a competitive advantage for sponsors looking not only for the on-site crowd, but the television viewer at home."

All 10 of the national events of the NHRA Summit Sport Compact Drag Racing Series will be featured in half-hour programs currently scheduled to air in prime-time, weekend slots on a taped-delay basis on the worldwide leader in sports programming, ESPN2. The telecasts will undergo a considerable makeover, having a completely different look and feel from last year's shows.

In addition, NHRA announced a new 13-episode program, "NHRA-XtremeFest," devoted exclusively to the NHRA Style Fest, NHRA Sound Challenge and the NHRA Extreme Tuner Car Show to be staged at the 10 NHRA Summit Sport Compact Drag Racing events in 2003. The 30 minute shows will air on 13 consecutive weeks in the fourth quarter of 2003. Besides coverage from the 10 NHRA Summit Sport Compact Drag Racing events, the "NHRA-XtremeFest" series will include shows from each of the two NHRA Extreme Rush exhibitions, to take place at two NHRA POWERade Drag Racing Series national events. The final episode of "NHRA-XtremeFest" will originate from the NHRA Summit Sport Compact Drag Racing Series Awards Banquet in Pomona, Calif. The 10-race, $1.4 million NHRA Summit Sport Compact Drag Racing Series will once again feature exciting competition at many of the nation's premier drag racing facilities with each race being showcased on ESPN2. A year-end championship bonus fund of $144,000 as well as purses at each event totaling $260,500 are guaranteed. The series also offers the sport's most lucrative contingency program.

The tour kicks-off with the Desert NHRA Sport Compact Nationals at The Strip at Las Vegas Motor Speedway (March 15-16). The series continues with the Florida NHRA Sport Compact Nationals at Moroso Motorsports Park (Palm Beach Gardens, Fla., April 5-6); the Nitto Extreme Performance NHRA Sport Compact Nationals at Old Bridge Township Raceway Park (Englishtown, N.J., May 3-4); the Southeast NHRA Sport Compact Nationals at Gainesville (Fla.) Raceway (May 17-18); the Northeast NHRA Sport Compact Nationals (Atco, N.J., June 7-8); the Texas NHRA Sport Compact Nationals (Dallas, Aug. 8-9); Northwest NHRA Sport Compact Nationals (Woodburn, Ore., Aug. 23-24); Tuned by Matrix GR Motorsports NHRA Sport Compact Nationals (Sonoma, Calif., Sept. 6-7); K&N Filters NHRA Sport Compact Nationals at Old Bridge Township Raceway Park (Englishtown, N.J., Oct. 4-5); and the Mazda NHRA Sport Compact World Finals presented by Toyo Tire (Pomona, Calif., Oct. 25-26).

In 2003, NHRA also will stage two specialty races featuring sport compact competitors, entitled NHRA Extreme Rush, at two NHRA POWERade Drag Racing events. The two specialty races will be contested at the Lucas Oil NHRA Route 66 Nationals in Chicago, May 29 - June 1, 2003 and the O'Reilly Fall Nationals at Texas Motorplex, Dallas, Oct. 9-12, 2003.





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