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Mon, 07 Apr 2014, 20:08 PM

California Car Cover Celebrates 25 Years
Courtesy of Kelly Wade





CHATSWORTH, Calf. --

Jim DeFrank and his wife, Loraine, have enjoyed many great adventures together over the course of their marriage. One of the most significant was when they made the decision to launch California Car Cover Company in 1989. What started as a small business in Van Nuys, Calif. creating quality, custom-fit car covers has since grown into an international mail order company supplying car accessories and car care products around the globe.

In 2014, California Car Cover celebrates its 25th anniversary, and in a show of appreciation for the loyal customers who made the company what it is today, the family-owned and -operated business is hosting a variety of special events at their Chatsworth, Calif., headquarters and offering 25th Anniversary Monthly Specials on select products.

Also in celebration and to say thank you to the great customers who have supported them since the early days, they will be giving away one custom-fit California Car Cover each month and two in December in California Car Cover's 25th Anniversary Car Cover Giveaway. Each customer who purchases any product online at www.calcarcover.com or over the phone, no matter how large or small, will be entered into the monthly drawing for a chance to win one of the most recognized and sought after automotive accessories on the planet, the California Car Cover.

As a young man growing up in Pittsburgh, Penn., Jim had a passion for hot rods and a dream of one day joining the LA Roadsters Car Club. Thankfully, the girl that would soon become his wife was wholeheartedly supportive, and Jim and Loraine headed west from Pittsburgh without trepidation. They journeyed to Southern California in a '55 Chevy and with a homemade trailer carrying a '29 Ford roadster, and they planted roots.

Jim had a somewhat unique skill that would quickly shape his future; his ability to sew led to employment with 20th Century Fox in Hollywood, where the young man sewed background material that would be painted as scenery for use in television and movies.

"A couple of TV producers saw what I was doing and asked if I could make them covers for their boat or motorhome, then they asked if I could make covers for some of the movie cars that they didn't want the general public to see," recalled Jim. "I said, 'Sure, no problem.' While I was doing that, I got the idea of making car covers for my own cars. That was the beginning."

The groundwork was laid, and Jim's handiwork grew to become California Car Company, a Southern California-based company providing everything the automotive enthusiast could desire - from high quality floor mats to world renowned California Car Dusters and top of the line Golden Shine Car Care products, as well as a wide range of unique collectibles and nostalgia to complement their original product, the California Car Cover.

Jim and Loraine continue to work every day at California Car Cover headquarters, now located in Chatsworth, Calif., and are joined by their sons, Tony and Jimmy.

"Jimmy and Tony bring new energy and vision to California Car Cover, and they are really taking it to the next plateau," said Jim. "I'm very proud, and I don't think I could do this without them. My wife Loraine is the backbone of our lives and the business. Always has been, always will be. I enjoy what I do, and I've been very, very fortunate to meet someone like Loraine and that God blessed us with Jimmy and Tony. We do this as a family, and that makes me very happy."

The DeFranks have an obvious passion for their business and are supported by a very dedicated group of employees who share their vision. Most importantly, the group as a whole adheres to a very high standard for customer service, a trait that Jim believes is the cornerstone of a good and lasting partnership with the folks who purchase product through the California Car Cover catalog or online at www.calcarcover.com

"Without good customer service, you don't have a business," said DeFrank. "It is very, very important. The monthly specials and giveaways this year are just a couple of ways that we can show our California Car Cover customers how much we have appreciated their support for the past 25 years. We enjoy what we do, and we hope to continue in this business for a very long time."

For more information or to purchase California Car Cover products and be entered for a chance to win a California Car Cover of your own, visit www.calcarcover.com





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