Search for in
NHRA LODRS IHRA Drag News Photos
Wed, 24 Apr 2013, 20:35 PM

Rocky Brands and NHRA Continue Promotional Relationship
Courtesy of NHRA Communications





GLENDORA, Calif. --

NHRA announced today it has entered into an agreement with Rocky Brands for promotional rights at select NHRA Mello Yello Drag Racing Series events in 2013. As part of the agreement, Rocky Brands will have display space at select events and the right to conduct a national promotion.

The national promotion will be centered on the final race of the NHRA Mello Yello Drag Racing season, the Automobile Club of Southern California NHRA Finals at Auto Club Raceway at Pomona, Nov. 7-10. Rocky Brands will utilize advertising, promotions, and point-of-sale materials at approximately 2,500 retail locations to support the national promotion. Details on the promotion, including how fans can sign up and participate, will be announced in the near future.

"Rocky Brands is excited to be involved with the NHRA for the fifth straight year," said Seann Anderson, Sponsor Manager, Rocky Brands, Inc. "The NHRA fan is a key component to our involvement with the sport. Just like our Rocky funny car driver Matt Hagan, the fans are hard-working people that like to play hard. Our products complement that lifestyle."

Rocky Brands has been involved in NHRA since 2009 in a variety of capacities including on-site displays, national promotional sweepstakes and as a team sponsor. Earlier this year, Rocky Footwear & Apparel signed a multi-year sponsorship with Don Schumacher Racing that will feature primary sponsorship at select events on 2011 NHRA Mello Yello world champion Matt Hagan's funny car.





NHRA: 10 Most Recent Entries [ top ]

Oct 25- One-on-One with Courtney Force
Oct 24- FEATURE- Remembering On Tour with Steve Reyes
Oct 23- One-on-One with John Force
Oct 23- Veteran Crew Chief Prock Joins DSR
Oct 22- John Force Accepts Crew Chief Jimmy Prock's Resignation Today
Oct 22- Tucker Regroups for Better Battle Against his Yankee Counterparts
Oct 22- Demke Locks Up TAD Title, Battle Now Is For 2nd Place
Oct 21- TAFC Title Decided but Top 10 Still Wide Open
Oct 21- Bogacki Bags Second NHRA Lucas Oil World Championship
Oct 20- Raymond Beadle Passes Away

Copyright ©2014 AUTOSALES INC, dba Summit Racing Equipment
Ready to take your order at 1-800-230-3030 | Customer Service 1-800-517-1035