Search for in
NHRA LODRS IHRA PDRA Drag News Photos
Wed, 24 Apr 2013, 20:35 PM

Rocky Brands and NHRA Continue Promotional Relationship
Courtesy of NHRA Communications





GLENDORA, Calif. --

NHRA announced today it has entered into an agreement with Rocky Brands for promotional rights at select NHRA Mello Yello Drag Racing Series events in 2013. As part of the agreement, Rocky Brands will have display space at select events and the right to conduct a national promotion.

The national promotion will be centered on the final race of the NHRA Mello Yello Drag Racing season, the Automobile Club of Southern California NHRA Finals at Auto Club Raceway at Pomona, Nov. 7-10. Rocky Brands will utilize advertising, promotions, and point-of-sale materials at approximately 2,500 retail locations to support the national promotion. Details on the promotion, including how fans can sign up and participate, will be announced in the near future.

"Rocky Brands is excited to be involved with the NHRA for the fifth straight year," said Seann Anderson, Sponsor Manager, Rocky Brands, Inc. "The NHRA fan is a key component to our involvement with the sport. Just like our Rocky funny car driver Matt Hagan, the fans are hard-working people that like to play hard. Our products complement that lifestyle."

Rocky Brands has been involved in NHRA since 2009 in a variety of capacities including on-site displays, national promotional sweepstakes and as a team sponsor. Earlier this year, Rocky Footwear & Apparel signed a multi-year sponsorship with Don Schumacher Racing that will feature primary sponsorship at select events on 2011 NHRA Mello Yello world champion Matt Hagan's funny car.





NHRA: 10 Most Recent Entries [ top ]

Mar 26- Local Firefighter is FireAde Racing's First Hero of the Weekend
Mar 26- With New Chevy Look John Force Ready to Find New Roads in Charlotte
Mar 26- Industrial Distribution Group (IDG) to Back Shane Gray at NHRA 4-Wide Nationals
Mar 26- CHARLOTTE 1 - Pro Stock's Greg Anderson Returns to Winner's Circle
Mar 25- CHARLOTTE 1 - Reigning Funny Car World Champ Matt Hagan Knows Benefits
Mar 25- CHARLOTTE 1 - NHRA Four-Wide Nationals 101
Mar 24- CHARLOTTE 1 - Early Successes Have John Hale Eager for Four-Wide Nationals
Mar 24- NHRA Sweepstakes Returns for 2015
Mar 24- CHARLOTTE 1 - NHRA Four-Wide Nationals at zMAX Dragway Returns
Mar 24- CHARLOTTE 1 - Event Preview

Copyright ©2015 AUTOSALES INC, dba Summit Racing Equipment
Ready to take your order at 1-800-230-3030 | Customer Service 1-800-517-1035