Search for in
NHRA LODRS IHRA PDRA Drag News Photos
Mon, 13 Dec 2010, 02:54 PM

GEICO Extends Marketing Partnership with NHRA
Courtesy of NHRA Communications
Photo copyright 2010 Auto Imagery, Inc.





GLENDORA, Calif. --

Morgan Lucas
GEICO, the fastest-growing auto insurance company in the United States, has extended its marketing partnership with the NHRA, officials of the world's largest motorsports sanctioning organization announced today.

As part of the multi-year agreement extension, GEICO will continue to receive multiple exposure and promotional opportunities at NHRA Full Throttle Drag Racing Series events. The GEICO Trackside Team will entertain spectators during appropriate breaks in the racing action. The GEICO Gecko, the company's popular mascot and advertising icon, will continue to visit the NHRA Manufacturers Midway at select events. GEICO will also continue to receive display space and have television advertising rights.

"We are pleased that GEICO has extended its involvement with NHRA through this marketing partnership," said Tony Driscoll, vice president of sales and business development, NHRA. "GEICO effectively uses NHRA's media and event platforms to engage fans and drive their business forward in this difficult economic environment."

In addition, GEICO will continue to serve as primary sponsor for Morgan Lucas' Top Fuel dragster and Karen Stoffer's Pro Stock Motorcycle.





NHRA: 10 Most Recent Entries [ top ]

Dec 06- Team Kalitta Announces Driver Changes
Dec 05- Operation Appreciation (Day 4)
Dec 04- Operation Appreciation (Day 3)
Dec 01- Operation Appreciation (Day 2 Continued)
Dec 01- Operation Appreciation 2016 (Day 2)
Nov 30- Operation Appreciation 2016 (Day 1)
Nov 25- One-on-One with NHRA Mello Yello Drag Racing Series Champion Ron Capps
Nov 24- One-on-One with NHRA Mello Yello Drag Racing Series Champion Jason Line
Nov 23- One-on-One with NHRA Mello Yello Drag Racing Series Champion Jerry Savoie
Nov 22- Worsham Leaves Kalitta Motorsports to Rejoin Family-owned Funny Car Team

Copyright ©2016 AUTOSALES INC, dba Summit Racing Equipment
Ready to take your order at 1-800-230-3030 | Customer Service 1-800-517-1035