Search for in
NHRA LODRS IHRA Drag News Photos
Mon, 13 Dec 2010, 02:54 PM

GEICO Extends Marketing Partnership with NHRA
Courtesy of NHRA Communications
Photo copyright 2010 Auto Imagery, Inc.





GLENDORA, Calif. --

Morgan Lucas
GEICO, the fastest-growing auto insurance company in the United States, has extended its marketing partnership with the NHRA, officials of the world's largest motorsports sanctioning organization announced today.

As part of the multi-year agreement extension, GEICO will continue to receive multiple exposure and promotional opportunities at NHRA Full Throttle Drag Racing Series events. The GEICO Trackside Team will entertain spectators during appropriate breaks in the racing action. The GEICO Gecko, the company's popular mascot and advertising icon, will continue to visit the NHRA Manufacturers Midway at select events. GEICO will also continue to receive display space and have television advertising rights.

"We are pleased that GEICO has extended its involvement with NHRA through this marketing partnership," said Tony Driscoll, vice president of sales and business development, NHRA. "GEICO effectively uses NHRA's media and event platforms to engage fans and drive their business forward in this difficult economic environment."

In addition, GEICO will continue to serve as primary sponsor for Morgan Lucas' Top Fuel dragster and Karen Stoffer's Pro Stock Motorcycle.





NHRA: 10 Most Recent Entries [ top ]

Oct 23- One-on-One with John Force
Oct 23- Veteran Crew Chief Prock Joins DSR
Oct 22- John Force Accepts Crew Chief Jimmy Prock's Resignation Today
Oct 22- Tucker Regroups for Better Battle Against his Yankee Counterparts
Oct 22- Demke Locks Up TAD Title, Battle Now Is For 2nd Place
Oct 21- TAFC Title Decided but Top 10 Still Wide Open
Oct 21- Bogacki Bags Second NHRA Lucas Oil World Championship
Oct 20- Raymond Beadle Passes Away
Oct 18- Connolly to Fly KYMCO Colors in Final Two Races of NHRA Countdown
Oct 16- LAS VEGAS 2 - Top NHRA Rookies Make Last Push Toward Auto Club Of Southern California Road to the Future Award

Copyright ©2014 AUTOSALES INC, dba Summit Racing Equipment
Ready to take your order at 1-800-230-3030 | Customer Service 1-800-517-1035