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Fri, 19 Dec 2008, 07:16 PM

Jim Dunn Racing Announces Lucas Oil Products as Secondary Title-Rights Sponsor
Courtesy of Jim Dunn Racing

On Canidae Funny Car



LOS ANGELES -- Jim Dunn Racing has announced that Lucas Oil Products will increase its involvement with the team and join Canidae All Natural Pet Foods as secondary title-rights sponsor on Dunn's Funny Car entry in 2009. The Canidae Pet Foods/Lucas Oil Funny Car will be driven by Jerry Toliver.

"We've got a great group of sponsors that support our racing efforts," team owner Jim Dunn said, "and I've always appreciated the strong support from Forrest and Charlotte (Lucas) over the years. Great sponsors like Canidae Pet Foods and Lucas Oil allow us to keep racing in an increasingly tough and competitive Funny Car class. We're already looking forward to getting back on the track with the new Canidae Pet Foods/Lucas Oil Funny Car."

Lucas Oil Products and Jim Dunn Racing are no strangers to each other as Lucas Oil served as an associate sponsor with JDR beginning in 2003. Morgan Lucas Racing joined forces with JDR to form a two-car effort in 2006 and both Lucas's Top Fueler and Dunn's Funny Car sported the familiar red, white and blue Lucas Oil branding.

"I've always enjoyed working with the Dunns," said Forrest Lucas, president and CEO of Lucas Oil Products. "Guys like Jim Dunn are the ones that started this sport and I have a lot of respect for him. I've always been a big fan of Jim's and I'm look forward to expanding our relationship."

"Our association with Jim Dunn Racing and our introduction to NHRA Drag Racing last year helped to contribute to the ongoing growth and success of Canidae All Natural Pet Foods, and we welcome the added involvement of Lucas Oil Products to our race program in 2009," said Jim Mantych, marketing director, Canidae All Natural Pet Foods.

Lucas Oil Products is involved in a wide array of motorsports sponsorships including being the Official Motor Oil of NHRA. Lucas Oil made a bold marketing move in 2006 when it announced its sponsorship of the new, state-of-the-art Lucas Oil Stadium, home of the 2007 NFL Super Bowl champions, the Indianapolis Colts.

Canidae All Natural Pet Foods, www.canidae.com, is committed to sharing the message of "Responsible Pet Ownership" through proper care and nutrition. Canidae provides its valued customers and their pets with the highest standard of excellence for product quality, palatability and customer satisfaction.





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