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Tue, 27 Nov 2007, 11:42 AM

Don Schumacher in Sports Marketing Panel Discussion in NYC
Courtesy of Judy Stropus

INDIANAPOLIS -- Don Schumacher, owner of professional drag-racing teams in all four pro classes of the NHRA POWERade Drag Racing series, will participate in a panel discussion on Nov. 27 at the Motorsports Marketing Summit in New York City.

Schumacher, whose son Tony claimed his fifth NHRA Top Fuel championship earlier this month, and whose teams have earned 102 national event victories since Don Schumacher Racing became a multi-team operation in 2001, will join other motorsports business leaders in the "Opportunities in Emerging Motorsports: Reaching New Markets and Demographics" discussion. Schumacher will be joined by Robert Dingham, AMA; Roger Edmondson, Grand-Am; Ben Geisler, World of Outlaws; among others.

With the cost of sponsorship in major series escalating, many companies are looking for ways to test the waters in motorsports. Fortunately for these corporate marketers, there are hosts of series that have experienced robust growth in the past decade and offer sponsors attractive alternatives to the often high cost of entry for other circuits. This panel will discuss those opportunities in front of an audience of motorsports professionals (sports marketing representatives, advertisers, corporate representatives, team owners, et al) from all disciplines.

"This is a great opportunity for me to share my experiences in the motorsports corporate world as it relates to sponsorship," said Schumacher, who has introduced a number of high-profile sponsors to the dynamic world of professional NHRA drag racing. "It will also provide me a venue where I can learn even more from my counterparts in other racing series, who have dealt with similar sponsorship issues."

The Eighth Annual Motorsports Marketing Forum takes place on Nov. 27-28 at the Intercontinental Hotel in New York City. Additional information may be found at

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