Search for in
NHRA LODRS IHRA Drag News Photos
Tue, 1 Nov 2005, 04:27 PM

Motel 6 Extends Partnership with NHRA
Courtesy of NHRA Communications

Named Official Motel of NHRA



GLENDORA, Calif. -- Accor North America has extended its partnership with NHRA, highlighted by Motel 6 being named the "Official Motel of NHRA."


The deal, which extends through the 2007 NHRA POWERade Drag Racing season, includes a variety of sponsorship programs, including a renewal of the lucrative Motel 6 'Who Got the Light?' award, a popular margin-of-victory bonus program contested by Top Fuel, Funny Car and Pro Stock competitors at each NHRA POWERade Drag Racing Series event.

In addition, Motel 6 will maintain its presence on site at each NHRA national event as title sponsor of NHRA's big screen video display called "Motel 6 Vision." An extremely popular attraction for fans attending NHRA national events, Motel 6 Vision features live video of racing in each category of competition, entertainment between runs as well as immediate replays of some of the most exciting action on the track.

Beyond its involvement with the world's largest sanctioning body, Motel 6 has secured sponsorship with the NHRA POWERade Drag Racing Series team of Kenny Koretsky who fields one Pro Stock entry and Clay Millican's Top Fuel entry. The associate sponsorship will continue into 2006.

"The decision by Accor Economy North America and its Motel 6 chain of hotels to extend its relationship with NHRA and to become an 'official sponsor' demonstrates the inherent value in NHRA Drag Racing," said John Covarrubias, vice president of sales, NHRA. "We welcome Motel 6 to the ever-growing list of official sponsors of NHRA."

The Motel 6 'Who Got the Light?' program, which began in 2001, awards a $1,000 prize to the individual Top Fuel, Funny Car or Pro Stock competitor who wins a round of eliminations with the closest margin of victory compared to other Top Fuel, Funny Car and Pro Stock elimination rounds. The driver with the closest photo-finish victory for the season will earn a $25,000 cash award from Motel 6 at the conclusion of the NHRA POWERade Drag Racing Series season.

"NHRA provides the closest racing on the planet.it's a natural fit for Motel 6, the people who 'leave the light on for you,' to recognize this level of competitiveness," said Eric Studer, senior vice president of marketing services for Accor North America. "We like the fact that NHRA drag racing is the most 'fan friendly' motorsport and that it draws such a large number of families."





NHRA: 10 Most Recent Entries [ top ]

Jan 27- NHRA Mello Yello Drag Racing Series Points Increased for U.S. Nationals
Jan 27- Five Live Eliminations Shows Highlight 2015 NHRA Television Package On ESPN and ESPN2
Jan 25- John Force Racing Wraps Up Successful Pre-Season Test Session In Phoenix
Jan 23- NHRA's Educational YES Program Hits The Road Again In 2015
Jan 23- Aerospace Components to Sponsor NHRA Excellence in Engineering Award in 2015
Jan 23- FEATURE- Those Were The Days- Part I
Jan 23- John's March Raises $15,500 for No Stomach For Cancer
Jan 22- Dave Connolly Eager for Top Fuel Debut at Circle K NHRA Winternationals
Jan 22- John Force Racing Announces Crew Chief Line-Up, Promotions
Jan 22- Rocky Boots Extends Partnership with DSR for Two Years

Copyright ©2015 AUTOSALES INC, dba Summit Racing Equipment
Ready to take your order at 1-800-230-3030 | Customer Service 1-800-517-1035