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Sat, 22 Oct 2005, 01:43 PM

ACDelco Extends Sponsorship of Las Vegas NHRA Nationals
Courtesy of NHRA Communications
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LAS VEGAS -- NHRA officials announced today that ACDelco, a global leader in = automotive replacement parts and services, has extended its title = sponsorship of the fall NHRA POWERade Series events held at The Strip at = Las Vegas Motor Speedway. The three-year addition locks in = ACDelco=E2=80=99s title sponsorship of the event for eight consecutive = years.

The ACDelco Las Vegas NHRA Nationals, held annually in late October and = televised on ESPN2, is the penultimate event in the 23-race, $50 million = NHRA POWERade Drag Racing Series.=20

=E2=80=9CCertainly, ACDelco has demonstrated a great ability over the = years to effectively utilize NHRA event and team sponsorships to promote = its products and we are thrilled that they are renewing their title = sponsorship of the Las Vegas NHRA Nationals, one of the most exciting = events in the NHRA POWERade Series,=E2=80=9D said Gary Darcy, senior = vice president of marketing, NHRA. =E2=80=9CWe are looking forward to = continuing to provide ACDelco optimum marketing value by helping them = identify more potential customers through their association with = NHRA.=E2=80=9D

The commitment increases ACDelco=E2=80=99s participation in NHRA = POWERade Drag Racing. ACDelco also is the primary sponsor for Kurt = Johnson=E2=80=99s Chevy Cobalt in Pro Stock, and an associate sponsor on = Warren Johnson=E2=80=99s GM Performance Parts Pontiac GTO.=20

=E2=80=9CACDelco is a long-time sponsor of NHRA Championship Drag Racing = and the Las Vegas NHRA Nationals presents a perfect opportunity for us = to showcase our passion as =E2=80=98Real Car Guys,=E2=80=99=E2=80=9D = said Sue Christophersen, event marketing manager for GM Services and = Parts Operations. =E2=80=9CWe=E2=80=99re delighted to build on our = successful relationship with the NHRA and Las Vegas Motor Speedway by = renewing our sponsorship through 2008.

=E2=80=9CCombining the excitement of Las Vegas with the power of NHRA = Championship Drag Racing produces a winning combination that leverages = ACDelco=E2=80=99s comprehensive motorsports marketing program as both a = team and product sponsor.=E2=80=9D

Officials at The Strip at Las Vegas Motor Speedway, which also hosts the = Summitracing.com NHRA Nationals each April, also are pleased to continue = the relationship with ACDelco as partner in presenting the event.

=E2=80=9CFrom the day we announced the addition of the fall NHRA = national event to our schedule five years ago, ACDelco has been our = partner in this event,=E2=80=9D said Chris Powell, executive vice = president and general manager for The Strip at Las Vegas Motor Speedway. = =E2=80=9CWe have enjoyed an outstanding relationship during that period, = and we are excited to know that we will continue that relationship for = the foreseeable future. This event has grown into one of the most = anticipated stops on the NHRA POWERade Drag Racing circuit. As the only = title sponsor in the history of the event, ACDelco has been an integral = part of the race=E2=80=99s success.=E2=80=9D

ACDelco is a global leader in automotive replacement parts and services = offering products for virtually all vehicles. Headquartered in Grand = Blanc, Mich., ACDelco markets automotive replacement parts worldwide = under its brand name. For more information, call (800) ACDelco or log on = to acdelco.com.





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